Cirena group adds another stellar recruit to team

Derby-based Cirena Group has added Laura Etheridge to their senior management team.

Cirena – which is the parent company of The Birchover Residences, Birchover Sales and Lettings, Portixol Relocations and Azure Cleaning & Maintenance – has group headquarters located at the historic Darley Abbey Mills complex.

Laura joins the team as Business Development Manager, but with a remit to work on a wide range of activities across all of the Cirena brands. Lisa Bridge co-owns Cirena with her husband Carl and commented “We are absolutely thrilled to have attracted someone of Laura’s calibre. She is a fantastic all-rounder and even in Laura’s first few weeks, she will be working on things as diverse as our operational processes, social media, brand guidelines and playing a key part in a major project looking to enhance our culture and high-growth strategy”.

Laura will combine this role with her own business, Hi Tea, which is a company supplying a diverse range of teas which are expertly blended by Laura. Hi Tea already supplies Oliver’s Kitchen on Friar Gate and the Derby Conference Centre.

And, together with Mark Averill – managing director of Portixol Relocations – Laura will continue to run the Derby Networking Club.

Carl Bridge is delighted at Laura’s appointment and stated “We have known Laura for some time and we are all really excited to be working together as we continue to build the brands under the Cirena umbrella. We recruited leaders for of each of our businesses in 2015 and I was confidently saying then that we are building a team comprised of some of the brightest and most talented young business people in Derby. Laura definitely fits that description and will work closely with Lisa and myself across the businesses to drive them forward.”